Wind

Ongoing store transformation
Wind

Ten-year collaboration between Wind and Crea International oriented to increase its retail network, supporting the brand to become the innovative leader in the Italian market through Wind Flagship store, Wind Digital Home & Life, Wind Business and much more.

The values of Wind such as clarity, transparency and simplicity have evolved over the years, increasingly customer proximity.

Since 2004, Wind has faced new challenges within the evolution of the telecommunication industry, which led the brand to strengthen its presence in the territory by innovating its stores.

Crea International accompanied Wind during all the stages of its retail network evolution, by helping the brand integrating physical and digital solutions.

The joint venture together with Wind started with the first franchising concept, aimed to enhance the brand communication and its identity through the store. Following the technological evolution, Wind launched a new flagship store concept, which became the point of reference of cutting-edge innovation. With the latest concept of Digital Home & Life, Wind became the first innovative frontier providing smart digital life solutions.  

Over a long period of collaboration with Wind, Crea International shared, imagined and supported the brand to become the innovative leader in the Italian market.

TELECOMMUNICATION

REGION

Italy

CLIENT

Wind

TIPOLOGY

Stores

NUMBERS

MORE THAN 700 STORES

Wind
Wind
"Our flagship store is a place of excellence where our customers can experience the world of Wind which expresses our company values through its innovative design". Maximo Ibarra
Wind

Ten-year collaboration between Wind and Crea International oriented to increase its retail network, supporting the brand to become the innovative leader in the Italian market through Wind Flagship store, Wind Digital Home & Life, Wind Business and much more.

The values of Wind such as clarity, transparency and simplicity have evolved over the years, increasingly customer proximity.

Since 2004, Wind has faced new challenges within the evolution of the telecommunication industry, which led the brand to strengthen its presence in the territory by innovating its stores.

Crea International accompanied Wind during all the stages of its retail network evolution, by helping the brand integrating physical and digital solutions.

The joint venture together with Wind started with the first franchising concept, aimed to enhance the brand communication and its identity through the store. Following the technological evolution, Wind launched a new flagship store concept, which became the point of reference of cutting-edge innovation. With the latest concept of Digital Home & Life, Wind became the first innovative frontier providing smart digital life solutions.  

Over a long period of collaboration with Wind, Crea International shared, imagined and supported the brand to become the innovative leader in the Italian market.

TELECOMMUNICATION

REGION

Italy

CLIENT

Wind

TIPOLOGY

Stores

NUMBERS

MORE THAN 700 STORES

Wind Digital Home & Life

Wind Digital Home & Life is the first store in Europe dedicated to IOT (Internet of Things) service and solutions offering. A new destination store where consumers offering wide range of technological devices catering consultancy, trial around the 4 category: Smartwatch, Wellness, Music and Smart Home.

Project name

Wind Digital Home & Life Concept

Typology

area inside franchising

Year

2015

Wind business

"Value for Money" is the strategy conceived for WIND BUSINESS to enhance the relationship with business clients. A dedicated space for business segmentations designed to offer personalized advisory and solutions.

Project name

Wind Business

Typology

area inside franchising

Year

2014

The restyling of the Wind concept store design

Wind restyling concept design is an evolution of the original design formula and service model. New interactive touch points have been placed to enhance and differentiate the customer experience, increasing the brand communication and awareness of Wind.

Project name

Wind Restyling Concept Design

Typology

Franchising

Year

2013

"Our flagship store is a place of excellence where our customers can experience the world of Wind which expresses our company values through its innovative design". Maximo Ibarra
The first flagship store Open Wind

When the genesis of the new world joins the empathy, a new dimension comes to life: the empatosfera. The concept design coined for the Open Store Wind, in Milan and Rome, emphasizes a new way of interpreting technology and digital life, to enhance the relationship between human beings into the era of globalization.

Project name

Wind Flagship Store

Typology

Flagship

Year

2010

Shopping mall

The original concept of Wind declined for Shopping Malls and Temporary Stores keeps a high emotional impact and brand recognition. Tailor made solutions enhance the strong brand reputation with the design of accessories and outfits developed for harmonious coherence of the Wind identity.

Project name

Wind Shopping Mall /Temporary store

/Accessories /Outfit

Typology

Flagship

Wind franchising fashion technology

Fashion tech is the design metaphor that characterized the first retail concept design, where the digital experience joins the physical space. By creating environments designed to accommodate community and offer customized consulting services.

Project name

Wind Franchising light

Typology

Franchising

Year

2004 / 2006