CREA International conceived the new brand design and product design line of smartphone covers for Celly: the main inspirational and strategic driver came from the user attitudes when interacting with their smartphones.
Nowadays we keep slipping our phones from our pockets to check who is calling or chatting, it is an impulsive gesture which stays at the basis of the inspiration for the new brand and concept design.
The Slide-up model is characterised by the lateral "Easy Catch System®" which represents the most innovative model of the collection. The internal scratch-proof padding cleans the smartphone screen while extracting it, whereas the ultra resistant ABS shell features the exclusive double-sided eco-friendly leather covering and the warm impressed logo with coloured steel details.
The Twitch mobility mania is classified by four different versions according to the related consumer targets: blue & tech green for Business professioinals who are fond of glam, beige & red for the Lady version, black & sour green dedicated to the Youngsters, brown & yellow for Casual people who take life easy.
The Twitch logo is made of curved shapes which are characterized by a light and soft "ad hoc" re-elaboration of the bastoni font. The graphic game done by the integration of the letters “w” and “i” blinks at the most ironical side of project that makes it a bespoke design.
The color palette is inspired by the technological world: hi-tech blackand petrol green mould
with the essential and neat shapes of the design on which suddenly appears the digital-vintage detail of the pixels, which stands out inside the brand and becomes a distinctive element.