An unexpected discovery through dynamic contents and interactive elements expressed by the industrial look and feel conceived for Navigare, the store, designed by Crea International.
The new retail design concept store of Navigare is born from the need of exploration and discovery. The experience is about an act of unpremeditated research, an unexpected discovery of routes leading unintentionally to knowledge and quality.
The store points to be a place where the quality of garments can be fully perceived and appreciated. The exploration of product is supported by the use of dynamic contents and interactive digital elements capable of suggesting customers a total look synonym of apparel quality and know-how, and to create a personal look suggesting accessories or other items of clothing to match with the picked garment.
The new design concept has been designed with an industrial look and feel. Upon entering the store you are attracted in a bright urban environment, characterized by gray shades of concrete and metal wireframe which tread defined profiles. At the center of the space, plays a leading role an iconic lighting fixture that highlights the underlying displaying elements and emphasizes the depth of the design concept store. Rough wooden planks look like floating in air, losing their heaviness. The perimeter displaying modules stress a dual material language.