Lavazza, the worlwide leader in the Espresso segment, delivers its Italian espression through an eclectic design conceived by Crea International
Crea International transformed the eclectic character of the brand and of Italian being into concrete materials and experiences which are immediately visible. Clear and elegant floors in gres porcelain with an effect of natural stone, interrupted by runners that outline the different areas and services offered, walls in a 1950’s Giò Ponti style, unique and winding wall elements characterized by a scrawl, personalized desks, chairs which were tactfully mixed in their different styles, the counter - with root elements which put emphasis on the warm and involving colour of the best coffee - is delimited by columns which are realized with a technique of stones drowned in resin, a lighting system specifically studied, colours and materials carefully combined in order to express eclecticism in the best possible way and much more. Eclectic materials thank to their physicalness, apparently hard while soft to the touch, sharp angles but smooth surfaces.
A unique layout thanks to connections, insertions, combinations and a mixtures of opposites. Elements that are discovered while experiencing the store, tasting and enjoying its coffee and discovering its soft flavour contrasting a strong aroma, sweet and bitter, fluid and dense and finding this emotion inside of a unique and welcoming atmosphere: the one of Espression by Lavazza. A new coffee shop that aims to satisfy all needs, dedicated to the consumer with specific areas for relaxation and entertainment, punctuated by book shelves, display units and merchandising.