A 360 degrees project, ranging from the brand design identity to the new branch retail design. The objective is to merge an international and contemporary look and feel to a Kazakhstan rooted one, donating the branch a whole new and unique identity.
CREA International designed an innovative branch dedicated both to business and personal life. Forte Bank is more than a selling point: beside the traditional banking services it becomes a new reference point where customers can plug and play, learn and consult. The customer service design innovation offers unique products and first class services for a trendy financial institution.
The logo is the first element of the brand DNA: it expresses the bank values and imagery in just one simple sign. The pattern recalls a Kazakh ornament, the reinterpretation of traditional Yurta motifs, acknowledging the country's origin and enhancing the brand recognition and memorability. The color palette is the result of the study of the Kazakhstan banking color scenario, in order to find out new gradations never used by competitors which could express the national iconic colors, deeply rooted in local traditions. In line with the Forte Bank drivers and brand colors, CREA International also designed a customized dress code for the staff.
The retail design concept is thought to attract people and to establish the strong brand identity of the company, relying on astonishment generated by contrasts: the transparency and openness of the windows give a sense of cleanness and lightness corresponding with a corporate and reassuring internal environment, giving sense of solidity and service design innovation, inviting customers in the branch.
Forte Bank layout is simple and functional, guiding customers through an intuitive and clear environment. The chromatic contrasts donate elegance and uniqueness to the space design, as a junction between the premium and the retail worlds.