CheBanca launched the first open and fluid space creating a warm atmosphere for a new open banking environment. The concept turns around the solar system and clients ideally are at the centre of it.
“Natural Tech” concept turns around the theme of simplicity and the landscape of the solar system which has been translated into space usage, materials and colors, relationship, essential shapes of the design also reflecting the brand values of ethical, transparency, warm and innovation.
The overall atmosphere of the branch concept recalls the warmth and light of the sun; the layout reminds logical organization of the solar system with the client ideally at the centre of it.
A new open banking environment has been designed inviting clients to enter transforming the bank from a transactional to relational focusing on dialogue and customer support generating empowerment for clients.
Key innovations in this design branch are the layout with open and fluid space whose heart is the central base point and the perimeter connection booths. At the entrance the clients are directed to the multitasking connection booths where any banking operation can be performed either in self mode or with support of the staff, upon call.
The interactive walls of CheBanca transfer the product offer and the info about the cultural activities of the local community and two relax areas, coffee bar and kid’s garden.