Bank of Astana

Universal shining star
Bank of Astana

CREA International conceived the new brand design and strategic vision for Bank of Astana, with a new language linked to the Kazakh capital symbolism.

new graphic language sign and naming concept, closely related to the Kazakh capital symbolism and values. Bank of Astana future repositioning envisages the adoption of a universal banking model, highly driven by digital operational technology. The main driving values around which lays the new brand design strategy are simplicity, support and innovation.

The project metaphor identified to embody Bank of Astana is a Star, which inspires the future generations; like a compass, it orients and lead their clients to the main way.

The monument represents the iconic symbol of modernity & innovation to the Kazakh people, the value direction that tracks the path to future and innovation.

The graphic pattern of the brand logo recalls the pyramid shape and the opening "A" letter of the bank name. The development of Bank of Astana communication consists of the ideation of stationery, business cards, product and services leaflets, brochures, credit cards and the corporate identity and brand manual guideline book including all digital and web interfaces.

FINANCIAL

Region

Kazakhstan

Client

Bank of Astana

Project name

Bank of Astana branding design

Typology

Branding 

Status

Open

Bank of Astana
Bank of Astana
The iconic symbols of Astana's Palace of Peace and Reconciliation.
Bank of Astana
Bank of Astana
Bank of Astana
Bank of Astana
The new identity serves as a milestone, reminding audiences of the brand.
Stone Island

CREA International conceived the new brand design and strategic vision for Bank of Astana, with a new language linked to the Kazakh capital symbolism.

new graphic language sign and naming concept, closely related to the Kazakh capital symbolism and values. Bank of Astana future repositioning envisages the adoption of a universal banking model, highly driven by digital operational technology. The main driving values around which lays the new brand design strategy are simplicity, support and innovation.

The project metaphor identified to embody Bank of Astana is a Star, which inspires the future generations; like a compass, it orients and lead their clients to the main way.

The monument represents the iconic symbol of modernity & innovation to the Kazakh people, the value direction that tracks the path to future and innovation.

The graphic pattern of the brand logo recalls the pyramid shape and the opening "A" letter of the bank name. The development of Bank of Astana communication consists of the ideation of stationery, business cards, product and services leaflets, brochures, credit cards and the corporate identity and brand manual guideline book including all digital and web interfaces.

FINANCIAL

Region

Kazakhstan

Client

Bank of Astana

Project name

Bank of Astana branding design

Typology

Branding 

Status

Open

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The iconic symbols of Astana's Palace of Peace and Reconciliation.
No items found.