The branch of the future conceived for Banca Popolare di Bari by Crea International. The project is focused on a new service model to strength the brand identity and optimized its presence on the territory.
The new concept innovation focuses on a development of a new service model, which emphasizes on improving the customer experience in self or self-assisted mode driven by technological and innovative digital solutions. Clients are welcomed by the branch manager and offered both advisory and educational training support using an interactive multi-touch monitor in the welcome area. Consulting areas are fully integrated with video communications systems for remote consultancy with specialists on request, while 24/7 area placed with the newest NCR Atm technologies providing additional supports and smart banking solutions.
The design of the new branch of Banca Popolare di Bari is born from a deep connection with the local territory. From an Urban Planning perspective, the city of Bari has been studied and designed according to the windy flow coming from the sea; and it’s the "wind" which drives the design concept.
The new branch design concept is characterized by soft and dynamic shapes that blends with the typical regional materials narrating the new Banca Popolare di Bari in the harmonious union between past and future combined with technology and innovation.