The retail food concept, living from Japanese and Chinese tradition.
Crea International created an innovative retail food concept, living from Japanese and Chinese tradition and reinterpreting them into the design metaphor “conceptual symmetry”: the rigorous and formal Tao icon translated into a harmonious and contemporary look.
The contrast between clear and dark customizes the pieces of furnishings, the lighting shell. The elegant floors in porcelain with natural stone effect reflect the fine deep material and the colors perfectly reflect the brand soul. On one side brown natural basis nuances transfer a simple chic feeling while on the other, the additional bright and impactful magenta one deriving from the Chinese reference world, acts as a glamourous touch to the overall chromatic palette.
The look and feel is created through a combination of sharp and rounded lines, while the clear design expresses minimalism and elegance.
The entire space perimeter is emphasized with a 3D decorative wall panel, where the wave bas-relief is the ideal background for the vivid and colored environmental graphics.
Crea International generates a flexible system with limitless space solution, always looking for maintaining the brand values.
An amusing, interactive, young and fresh layout where approaching Chinese meals, mostly the traditonal “ramen”, through an innovative and entertaining way, towards the "eating - out” experience.
A new retail food, which can’t be simply call restaurant.
A place that , within a trendy, modern and winking environment, aimes to be a multi changing opportunity scenario for hosting private & public events, like parties or cooking shows.