We are living in an era of uneasy economy is transforming a new mindset about consumerism. This is driving new definition of value of ownership, where sharing of resources is making life more affordable, more convenient and efficient. 57 percent of adults agree that access is the new ownership, according to Pricewaterhouse Coopers (source – PwC).
Digital advancing is making it easier and cheaper for people to
share resources, collaborate, connect to people and expand the reach of goods
In our trend view insight, we pinpoint some of the most unique collection of insights that are creating new shared value across 15 different industries.
Access living – access is preferred over ownership where more consumers are seeking experiential living.
Collaborative living – exchange based marketplaces both physical and service resources.