We aim to make
companies' spaces great again

CREA INTERNATIONAL
IDENTITY
4
HEADQUARTERS
milan rome
london lecce
94
PROFESSIONALS
architects designers
strategists engineers
4
BUSINESS UNIT
Il Prisma: architecture
Il Prisma: new ways of working
Crea International: retail design
Grigio Milano: hospitality
We transfer the brand value through a perfect combination of digital and physical space, pioneering innovative solutions to deliver superior retail service design. 
Founded in 2002 in Milan, Crea International counts today on a vast international network of important projects and solid partners, leading the way to the new era of digital and physical space design. 

We call "sense making" experiences only those stemming out of design concepts as equally innovative and empathic for the people interacting within the space. We believe this is of utmost importance when it comes to brand spaces, where the design concept itself cannot stand alone.

We refuse to make use of the traditional "archi-artistic" and "designer-self centred" approaches, as they are incapable of embracing and communicating the brand identity through physical space.
Our process requires a strong "alpha" creative spirit coupled with a specific working model. We therefore invented and patented a methodology, known as Physical Brand Design™ which aims to reinforce the brand identity and create highly innovative concepts, consistently generating added value and ultimately acting as business booster for our clients.
The Italian physical brand design company

Hello, it’s Amm, CREA International's creative spirit who was born on the rainbow and belongs to the free spirits who speak and design through the sincere and brave voice of heart.
 
My head is big because I have humility to listen, two eyes able to express wonder and a heart which speaks to everybody through the universal language of light!
I am capable of giving birth to dreams through design which interprets the spirit and values of brands we work for.
 
I am able to design aesthetic experiences capable of influencing the moods of people.
I taught CREA to inhabitants of the Physical Brand Design one must be shared and discussed together with passion and the individuality belongs only to whom understand that empathy and humanity are key precious drivers within design.
our creative spirit
Amm
Listen to Music
Each space has its own sound. We capture the music of a space and transform them into positive design experiences, enhancing the credibility of the brand.
Listen to Music
Tell Stories
We deeply understand the soul of the brand and we give birth to unique stories to guide our creative inspiration.
Tell Stories
Italian Breeze
We feel truly rooted to the Italian spirit: culture, passion, enthusiasm, tenacity, empathy, creativity contaminate every day our personal work and home lives.
Italian Breeze
Be different
We deliver powerful design concepts to boots competitive advantage to generate differentiation improving business performances.
Be different
Create Shapes
We break the ordinary to create new environments to improve the way people live the space and interact within.
Create Shapes
GO GLOBAL
We are social globetrotter, able to reflect today’s cultural melting pot by providing different inspirations and lifestyles according to cultural boots.
Go global
CREA FLAIRS
FOR
Vision

Blending digital with physical
and humanity 24 hours approach

A designed formula coined and patented by Crea International to describe the empathetic relationship of space and its service and consumption model.
H24hr formula is the revolutionary vision that replaces the past view of B2B. Today the ecosystem is physical and digital, the union between digital and physical world, reaching a unique experience catering consumers 24 hours across omni-channel with a full accessibility of services 360 degree.
Crea
Formula
SERVICES
Methodology
 physical brand design
phase
Therapy
01
1.1
BRIEF UNDERSTANDING
& BRAND THERAPY
1.2
observation &
analysis
1.3
working therapy
strategic
vision & digital
innovation
phase
Ideation & Design
02
2.1
STORYTELLING & CONCEPT VISION
2.2
CONCEPT
DESIGN
2.3
DESIGN
FINALIZATION
phase
Development
03
3.1
PROFILE
DRAWINGS
3.2
DESIGN CONCEPT
PILOT APPLICATION
3.3
PILOT ARTISTIC
SUPERVISION